I'm going to make this short and sweet. Should you buy the Black Eyed Peas' new album, The Beginning? Let me me put it this way: If you love auto-tune and the dramatic swing towards a blatant electro-pop sound Will.I.Am and The Black Eyed Peas seem to be heading, then by all means purchase the album. Just to give you a taste of what your in for, the first track off the album interpolates (I've Had The) Time of My Life from the movie Dirty Dancing and, in my opinion, heads downhill from there.
Will.I.Am has explained that he used to attend raves while he was in high school and that is why his music has gravitated towards a more technotronic sound but, at this point, it's hard to believe that Will.I.Am ever used to produce for Eazy-E's Ruthless Records. While the majority of the album seems to fall short in an attempt to seemingly reach a broader audience, the one shining spot on the album is track number eight: Don't Stop the Party, which is ironic seeing as it is the only track on the album that doesn't. Buy it if you must, but I recommend you pass over this album in favor of Deadmau5's 4x4=12 if you're looking for a good electronic music fix.
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